Retail Marketing

Retail Marketing

Retail marketing involves managing marketing activity in the retail sector. Retailing is where the purchase is intended to be consumed by customers through personal, family or household use, and involves – 1) retail stores or 2) non-store retailing. Retail stores include the large mixed retailing department and variety stores – hypermarkets, superstores and supermarkets, discount sheds, traditional speciality shops, etc.

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